About
I direct multidisciplinary teams across advertising, food and beverage, and event production. I coordinate the people who design, produce, and execute every piece of the project.
15+ years directing end-to-end projects
Education
- Certificate in Entrepreneurship and Innovation, New York University, Bronfman Institute for Impact & Intrapreneurship, New York, 2026
- C1 Advanced English Certification (EFSET), EF Education First, 2026
- Professional Certificate in Product Management, Kellogg School of Management, Northwestern University, Evanston, 2021 to 2022. It gives me the judgment to direct and evaluate specialists in UX (user experience), agile methodologies, and data, not to replace them.
- Hotel and Tourism Business Administration, Universidad de las Américas (UDLA), Quito, 2012. The formal foundation behind my work in bars, restaurants, and live-experience production.
- English as a Second Language (ESL) program, Niagara College, Canada, 2007
Advertising and media agencies
- 300 million combined media reach coordinated, Fuente Latina, Miami, 2023 to 2026
- Teams coordinated across 3 regions: the United States, Latin America, and Israel, Fuente Latina, 2023 to 2026
- 20 simultaneous accounts managed as sole PM, Iglú Branding, Miami, 2022 to 2023
Bars, restaurants, and live shows
Venues founded, co-founded, or managed in Quito
- La Juliana Club Latino, 2009 to 2020
- Misquilla Cantina Lounge, 2016 to 2018
- Ave María Club, 2015 to 2017
- The Basement Bar, 2012 to 2014
- Garage Live Music, 2010 to 2012
- Flashback Rock and Grill (Cumbayá), 2010 to 2012
- Flashback 80s Music Alive, 2008 to 2012
Artists on stage
- International: Robi Draco Rosa, Caloncho, Caramelos de Cianuro
- National: Juan Fernando Velasco, AU-D, Tercer Mundo, Guanaco, and the most prominent names in the Ecuadorian music scene
Shows and concerts produced (selection)
- Santana Brewing Company show series, Scala Shopping, 2020 to 2022
- Annual music show, Condado Shopping, 2020
- Don Medardo y sus Players, 2019
- Caramelos de Cianuro, 2019
- La Sonora Dinamita, 2019
- "Behind The Silence: Depeche Mode Experience" tribute, 2019
Production and booking companies
- Sonora Revolta, founding partner and executive producer, since 2019. High-impact entertainment production, events, and parties for brands, companies, and clubs
- Booking de Bandas, partner, since 2019. Live music booking, artist management, and representation nationwide
Institutional partnerships
- Winner of Ecuador's Ministry of Culture and Heritage competitive grant, "Las Lolas en Vivo," as executive producer, 2021
- Coordinator, "Ecuador Patrimonio Gastronómico" project, Ministry of Culture and Heritage, 2014
Hospitality and tourism
- Content management, Selina, 2018. National reach across 4 simultaneous properties (Quito, Montañita, Cuenca, Baños). Programmed tourism, coworking, and community activities
Event production and organization
- Executive producer and co-founder, Septimo Cain, Ecuador and the United States, since 2019. Industrial and electronic music project. Same craft, different stage: I direct, I don't perform.
- Founder and General Manager, FTP Talent Agency, Quito, 2018 to 2019. Full representation of 10+ national artists, business planning, and building the team from scratch
- Production assistant, national and international Top Tour Show tour (Juan Fernando Velasco, AU-D, Douglas Bastidas), 2018. Logistics, hospitality, and technical production across Quito, Guayaquil, Cuenca, Esmeraldas, Vinces, and Pasto (Colombia)
If your project fits any of these fronts, let's talk.
See where your project stands